Good Morning Friends! This is the 6th and final Etsy Feature that I will be posting in this series. I did think that there were 7 but I only got 6 questionnaires back. I’ve really enjoyed posting about these great shops and meeting the people who own them. I find start-up businesses to be so inspiring. I will soon be doing a post on creativity so I encourage you to check back! I know many of us are only able to draw stick figures or crayon drawings. Due to this, we translate it into the fact that we are not creative people. However, that is actually FALSE. There are many ways to be creative. These shops represent a few of the millions of ways to show creativity!
** REALLY QUICKLY PLEASE NOTE that there is no bias in any of these shops I chose. I have never ordered from any of them and only recently discovered them when I posted an article about wanting to do an Etsy Feature. Thank you for everyone who participated. If this has been an enjoyable experience (which I hope it has!) I will be doing another one in the future!**
Meet Shannon Johnston, owner and creator of Phresh Threadz, from Minnesota! Shannon personally designs and creates all of her Bohemian/Gypsy/Hippie style clothing and jewelry in her shop. I can say that personally, I would wear many things from her store! The prints and color combinations she uses in her clothes are beautiful. The way her clothing is cut too really compliments a person’s body. I’ve never been one for short skirts. When I saw her knee-length skirts I fell in love! Phresh Threadz is affordably prices and would most likely appeal to teens and adults. The kids are not forgotten though!! Shannon also has a childrens line of clothing and jewelry in her store: Phresh Kidz.<3 Below is an interview with Shannon about her journey and advice as an entrepreneur. I hope you enjoy!
When did your shop open:
I first opened my shop in February of 2011, but didn’t really start working with it until the end of 2011/beginning of 2012.
What is the name of your shop AND the story behind the name:
I actually have 2 shops now, this one PhreshThreadz that I opened in 2011 and my new shop PhreshKidz that I just opened in January. There’s not much of a story behind the name, I just wanted something that was unique but still related to what I do, something that people could remember (though I’m not sure how easy that is with the spelling). For the second shop I decided to stick with the Ph and z in the spelling as part of my branding.
What do you sell:
I sell bohemian, hippie and gypsy style clothing, bags, jewelry and other accessories.
What item is your best seller:
Most of my work is OOAK, so I’ve only had a couple of items sell more than once, that was a couple of necklaces.
www.etsy.com/listing/89763409/chunky-amber-glass-beaded-necklace?ref=sho… (sold more off Etsy)
Other wise, my skirts and crossbody bags have done pretty well too.
What inspired you to start selling:
My sister inspired me to open my shop. I had been making things for myself and friends and family for a while, and she had told me about Etsy and that she thought it would be a perfect fit for what I do. So after checking out the site and some convincing from friends and family I decided to go for it. Like I had said, that first year I wasn’t too serious about it, but once I started to really work on my shop and get to know the community on Etsy I had so much fun with it that even though it is a lot of work, it’s fun work that for the most part I don’t mind doing.
What motivates you:
My biggest motivators are my two kids, I have a 9 year old daughter and an almost 4 year old son. I find kids to be super inspiring because their imaginations are not yet limited by what society claims to be impossible or incorrect or irregular, they are so much more open to new and different ideas and viewpoints than adults.
Any advice that you have for new sellers on Etsy:
My advice to new sellers on Etsy would be to really do your research before opening up shop. I have wished so many times that I would have had a business plan and goals and a much better understanding of selling online and SEO and all the important details that go along with it before I had opened up shop. It is much more time consuming and difficult to go back and change
Other information you would like to add about your shop if any:
I just recently started a blog myself and would love it if you could include a link to it along with my shop link. www.blog.PhreshThreadz.com